While working to increase traffic to your website or better highlight your campaigns, I’m sure many of you have encountered the big ‘SEO’ issues. Not sure what SEO is? Search Engine Optimization is a term that started with the corporate world—all those companies competing to ensure that their links pop up at the top of the list when you search with a keyword or term related to their products. Well, the same techniques and ideas have been adopted by successful marketers and campaign managers for nonprofit organizations.
Unfortunately though, there are some pretty common mistakes made when trying to optimize how you’re found online. Wordtracker’s Mark Nunney has listed the twelve most common mistakes made in Search Engine Optimization on his blog.
The mistakes he cites are:
1. Missing The Big Picture
2. Not Having A Keyword Or SEO Strategy
3. Putting Too Much Trust In An SEO Company
4. Having A Company Structure Or Systems That Are Unable To Accommodate Change And/Or Something Completely New
5. Not Coordinating SEO With Your Editorial, Sales And Marketing Departments
6. Not Monitoring Results Or Acting Accordingly
7. Poor Content Management Systems
8. Letting Techies Control The Website Content
9. Not Doing SEO Now
10. Not Understanding The Importance Of Site Structure And Navigation
11. Neglecting Your Homepage
12. Over-Relying On Your Homepage
Check out his original post for more explanation of these concepts and how NOT to do them at your organization.