Care2's Allyson Kapin just published an analysis of Convio's online fundraising study (which I mentioned earlier this week). She interviewed me, so of course I think the article is good. But in particular, check out the advice from online marketing consultant Katy O'Neal about how nonprofits … [Read more...]
Convio’s 2009 Online Fundraising Benchmark Report
Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio's nonprofit clients from January 1, 2008 to December 31, 2008. The study reports: Positive year-over-year growth in all of the key areas of online success. Compared to 2007, results for … [Read more...]
Do New Online Donors Give Again?
A new study released by Blackbaud's Target Analytics division suggests that first-time online donors do not become recurring donors. The study of 24 national nonprofits found that people who make a first-time gift online often don’t make subsequent online gifts to the charity (although some … [Read more...]
Razoo: A Free Online Donation Service
I recently posted a notice that Google is limiting its free online donation service to Google grant recipients. Subsequently, TechSoup member schobert suggested checking out Razoo for Nonprofits. I looked at the service and spoke with Razoo's CEO, Sebastian Traeger, last week and learned … [Read more...]
Google Checkout No Longer Free for Nonprofits
Google has been offering free donation processing to nonprofits for the past couple of years through Google Checkout. That free service will end on March 1 except for U.S.-based nonprofits that receive Google Grants. Other nonprofits will pay 2% + $0.20 per transaction (but at least there won't be … [Read more...]
Using Humiliation to Fundraise
Trend or coincidence? Twice in the past week I've come across online fundraising campaigns in which the fundraiser promises to do something embarrassing when the goal is met. Last week, Holly Ross, NTEN's Executive Director, posted a video appeal for her attempt to raise $10,000 for scholarships … [Read more...]
Fundraising via Social Media: Pros and Cons
I've already mentioned Beth Kanter's extensive discussion of Twestival, an attempt to raise $500,000 for the group charity:water using Twitter. Beth titled her post Are Fundraising Groundswells A Massive Opportunity or Distraction for Nonprofit Organizations? and didn't reach a conclusion either … [Read more...]
Twestival: Trying to raise $500,000 through Twitter
Beth Kanter wrote an extensive, thoughtful account of the upcoming Twestival event, which aims to raise $500,000 for the group charity:water. As a fundraising operations geek, I wonder how this works on the back end. Will the Twestival organizers send tax receipts to the donors, or will that … [Read more...]
MarketingProfs Free Virtual Conference
MarketingProfs, an online marketing resource center, is presenting a free virtual conference on online marketing. Many of their offerings require a paid membership, but this one is gratis. While it appears to be aimed at businesses (the tracks are called Business to Business and Business to … [Read more...]
Early-Bird Discount on the Nonprofit Technology Conference Ends 1/31
The early-bird registration period for NTEN's 2009 Nonprofit Technology Conference ends January 31. I love the NTC. Here's what the NTEN folks have to say about it: In addition to the scores of breakout sessions, the networking, camaraderie, and general nptech-related good times, noted author … [Read more...]