I got a press release today from a PR firm promoting its client’s plans to raise $1,000 for Thanksgiving meals and $5,000 for families in need at Christmas.
While these are certainly laudable goals, I had a strong negative reaction. First, the message is spam. I have no connection to, and have never heard of, the charity or its PR firm. Second, is this news? What’s special about a charity raising money for families in need at the holidays? Why would any media outlet pick this up? Finally, the goals seem pathetically low.
I hope the PR firm is doing this pro bono — otherwise, all the donations could wind up paying them. Then again, if my reaction is typical, this campaign could wind up costing them.