According to a study commissioned by The Chronicle of Philanthropy, large charities are much more likely than small ones to use wealth screening services. Approximately 1,300 fundraisers answered a survey asking whether they use screening services to identify prospective donors or likely upgrade prospects, determine giving ability or ask amounts, rate prospects’ inclination to give, identify planned giving prospects, or collect demographic information on constituents. Overall, 42 percent of respondents said they used such tools, compared to 66 percent of nonprofit groups with $25 million or more in annual revenue.
This should come as no surprise. Using these services requires a budget for research, which many small nonprofits lack. Using them successfully requires staff who have the expertise to analyze and apply the data. Many screening projects fail due to a lack of follow-through by clients.