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Fundraising Technology Resources

Below are links to articles and resources about donor databases, email marketing, online fundraising, spam avoidance, technology planning, and related issues.

Do you have a resource we've missed? Click here to let us know.

Donor Databases - Vendors

Association of Fundraising Professionals: AFP: Advancing Philanthropy Fundraising Technology Roundup May/June 2008 Note: Each listing spans two pages (requires Acrobat Reader) New

CASE Currents, October 2002: List of Fundraising Databases for Higher Education (requires Acrobat Reader)

DotOrganize: Database of Data/Donor Management Tools

Grassroots Fundraising Journal: Fundraising Software Comparison Chart (requires Acrobat Reader)

Idealware: A Few Good Tools: Low Cost Constituent Databases

Idealware and TechSoup: Comparing Lower-Cost Online Integrated Applications

IT For Charities: Fundraising Databases for UK Charities

Lyric Systems: List of Fundraising Databases

Mills-Groninger, Tim (NonProfit Times): The Soft(ware) Side of Fundraising Effectiveness (includes a vendor listing) (requires Acrobat Reader) New

NonProfit Times: Donor Management Software Round-Up (requires Acrobat Reader)

TechSoup: Donor Management Software Comparison

TechSoup: Open-Source Tools for Fundraising

Weiner, Robert (TechSoup): Inexpensive Donor Databases

Donor Databases - Strategy

Batchelder, Duff -TechSoup: Evaluating & Selecting Fundraising Software

Battin, Tom (TechSoup): Should Nonprofit Agencies Build or Buy a Database?

Grantsmanship Center: A User's Guide to Selecting Fundraising Software

Campbell, Peter and Quinn, Laura (NTEN): How To Find Data-Exchanage-Friendly Software

Connors, Bill (from AFP's Advancing Philanthropy): Making the Case for Technology - How to plan for a successful fundraising technology "ask" New

Heller, Keith: An Organized Donor Database: The Key to Successful Integrated Marketing

Leland, Eric (Grassroots Fundraising Journal): Mind Your Own Business (When the software business is your business too) (requires Acrobat Reader) New

Mills-Groninger, Tim (NonProfit Times): The Soft(ware) Side of Fundraising Effectiveness (requires Acrobat Reader) New

Mills-Groninger, Tim (NonProfit Times): Build, Buy, or Rent?

NPower: Selecting Donor Management Software

Petulla , Maria (Grassroots Fundraising Journal): Making Order Out of Chaos: How a Good Fundraising Database Can Help You Raise More Money (requires Acrobat Reader) New

TechSoup: Donor Databases: Three Nonprofits Tell Their Stories

TechSoup: Managing Constituent Relationships: Four Case Studies New

TechSoup/NPower: Selecting Donor Management Software

Weiner, Robert (Grassroots Fundraising Journal): Finding the Perfect Fundraising Database in an Imperfect World (requires Acrobat Reader) New

Weiner, Robert (Idealware): Ten Common Mistakes in Selecting Donor Databases (And How to Avoid Them)

Weiner, Robert (Nonprofit Quarterly): Looking for Databases in All the Right Places (requires Acrobat Reader)

Weiner, Robert (AFP eWire): Choosing a Donor Database

Weiner, Robert (NTEN Forecast): Why Building Your Own Database Should Be Your Last Resort

Weiner, Robert (CASE Handbook of Institutional Advancement): Buying and Implementing a Development System (requires Acrobat Reader)

Weiner, Robert (CASE Currents): Recipe for a Successful Conversion (requires Acrobat Reader)

Weiner, Robert (TechSoup): Database Outsourcing: When To Look For Help, and How To Do It

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Email Marketing and Fundraising

Analysis of the responses to the second annual survey on the use of email fundraising appeals conducted by Robert Weiner and CASE.

Alder Consulting: E-Newsletter Tools on a Shoestring

Allen, Nick: 13 tips for raising money online

Allison, Rachel: 10 steps to a great e-mail

Allison, Rachel: Testing e-mail without testing your sanity (email newsletter checklist)

Campaign Monitor: Articles and Tips on Email Marketing

Coyote Communications: Tips for Nonprofits Using Email Newsletters

Dean, Katie (TechSoup): Wait, That Newsletter's Not Spam!

DMNews: Essential Guide to E-mail Marketing (requires Acrobat Reader)

dotorgEssentials: Best Practice for Email Campaigns

Email Experience Council: Wall of Questions (Q&A about email campaigns)

Email Labs: Email Marketing Best Practices (requires Acrobat Reader)

eROI Resource Center: Email Marketing Guides, Quarterly Statistics, and Case Studies (Requires Acrobat Reader)

eROI: Designing and Coding HTML Emails - What Works? (Free registration required. requires Acrobat Reader)

Fuel4Arts.com: Email Promotions – How To Guide

Gilbert, Michael: The Gilbert Email Manifesto

Gilbert, Michael: Twelve Ways To Fail at Email

Groundspring.org: Online Fundraising Handbook (chapter 3 discusses email newsletters)

Idealware: Choosing Bulk Email Software to Match Your Communication Goals

Idealware: A Few Good Email Newsletter Tools

Gundrey, George (TechSoup): Upgrade Your Organization's Image with Slick HTML Newsletters

Interactive Advertising Bureau: Marketer & Agency Guide to Email Deliverability (requires Acrobat Reader)

Lasa: Bulk Email Software Review (requires Acrobat Reader)

Lasa: Choosing Bulk Email Software

Livingston, Brian: Don't Count On Your E-Mail Being Delivered

M + R Strategic Services: Do Images Help or Hurt Email Appeals? (requires Acrobat Reader)

MarketingProfs: Top 100 words NOT to use in your subject lines

Matheson, Karen and Fox, Eve: Why open rates are dropping

Mathias, Devin, University of Michigan: Before you hit send… Guidelines for using email effectively. (requires Acrobat Reader)

Mindshare: Caught in the Spam Trap - A Periodic Report on Blocked Email (free registration required)

Mitchell, Lynn (TechSoup): Spam Legislation's Impact on Organizations' E-Mail Lists

Mutrux, Zachary (TechSoup): How Not to Get Dubbed a Spammer

Nielsen, Jakob Targeted Email Newsletters Show Continued Strength

NP Advisors: 9 Things to Test in an Email

NP Advisors: Are E-mail Recipients Better Direct Mail Givers?

NP Advisors: Guidelines for Preparing E-mail Copy

ONE/Northwest: Comparison of Email Service Providers New

OnPhilanthropy: Seven Things You Need to Know to Start an In-House Email Newsletter

Patrick, Jeff (NTEN): An Intimate Look at a Successful Online Fundraising Campaign

Pearson, Jerold: @Stanford and Institutional Advancement (requires Acrobat Reader)

Pepperrell, Véro (Digital Web): The Seven Deadly Sins of Email Marketing Management

Pollard, Stefan (ClickZ): Crafting a Compelling Text Message

Return Path: Deliverability 101 – Getting your email into the Inbox (requires Acrobat Reader)

Schwartz, Nancy: Checklist for E-News Service Provider Selection

Schwartz, Nancy: Selecting the Best E-News Service Provider

Stanionis, Madeline: The Mercifully Brief Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email

Stanionis, Madeline: Eight tests worth trying online (testing email appeals)

Stein, Michael: Growing your e-mail list New

Stoner, Michael: Creating Effective Email Campaigns

SubscriberMail: The Seven Dirty Words you can't say in subject lines (plus 100 others)

SupportingAdvancement.com's collection of e-solicitations

TargetX: articles on email marketing

Web Marketing Today: Ten Ways to Keep Your E-mail Marketing Effort From Bombing

Weiner, Robert (E-Philanthropy Review): Email Campaigns - The Technical Side

Weiner, Robert (E-Philanthropy Review): Email Addresses: Collect The Whole Set

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Newsletters About Online Marketing and Fundraising

CharityChannel: E-Philanthropy and Technology Review

ClickZ

Email Sherpa

Grizzard E-News

Mal Warwick and Associates: Successful Fundraising Online

Marketing Profs

Gerry McGovern: New Thinking

OnPhilanthropy

TargetX: Email Minute

Ralph Wilson: Web Marketing Today

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Online Fundraising

Affinity Resources: Comparison of Online Donation Services

Affinity Resources: The Donation Process - A Four Step Process for Online Donations by Credit Card

Alder Consulting: Accepting Credit Cards Online on a Shoestring

American Express: 2007 Charitable Gift Survey (requires Acrobat Reader)

Barney, Jim (from AFP's Advancing Philanthropy): How Secure Are Your Online Donations? New

Blackbaud: Internet Assessment Survey Responses (requires Acrobat Reader)

Care2: Analysis of fundraising through Facebook Causes

Care2, Sea Change, & Free Range: The Procrastinators’ Guide to Online Fundraising (requires Acrobat Reader)

Care2: ROI Calculator for Social Network Campaigns New

Christ, Rick and Fignar, Heather (AFP eWire): Shattering Online Fundraising Myths

CompassPoint: The eNonprofit: A Guide to ASPs, Internet Services, and Online Software

Conry-Murray, Andrew (TechSoup): New Laws for Organizations that Accept Online Payments

Convio: 2008 Online Marketing (eCRM) Nonprofit Benchmark Study (free registration required) New

Convio: Using the Internet to Build Alumni and Donor Relationships: Tools, Tips and Techniques for Boosting Donations (free registration required)

DonorDigital: Perfecting Your Page: Can donation page optimization boost online giving? (requires Acrobat Reader) New

EmailStatCenter: Collection of statistics and research on nonprofit online fundraising

ePhilanthropy Foundation: Code of Ethical Online Philanthropic Practices

George Washington University Institute for Politics Democracy & the Internet: The Political Consultants’ Online Fundraising Primer (requires Acrobat Reader)

Gilbert, Michael: Online Donor Cultivation: The Quest for Metrics

Groundspring.org: Online Fundraising Handbook

Guidestar: Is Mobile Fundraising the Next Frontier for Charities?

Guidestar: On-line Monthly Giving—A Review of Nonprofit Programs New

Hart, Greenfield, Johnston: Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising

Howard, Don and Weber, Ken: Seeing the Internet's (Not So) Obvious Benefits

Howard, Don and Weber, Ken: Toward e-engagement: How Nonprofits and Individuals Engage Online

Kanter, Beth: Exploring Online Fundraising for Nonprofit Arts Organizations (archived version - may be slow to load)

Idealware: Selecting an Online Donation Tool (requires Acrobat Reader)

M + R Strategic Services: 2008 eNonprofit Benchmarks Study (free registration required) New

One Northwest: Accepting Credit Cards on Your Website

One Northwest: Online Donation Tools

One Northwest: Online Donation Tools Comparison Matrix

Org 2.0: The 59 Smartest Organizations Online

MobileActive: Strategy Resources for Mobile Campaigns (Registration required)

National Association of State Charity Officials: Charleston Principles for online solicitations

Network for Good: The Wired Fundraiser (requires Acrobat Reader)

NonProfit Times: Online payment system options abound

Soper, Michael: Understanding E-Relationships

Stoner, Michael: Web/Internet Strategy Must-Reads for Decisionmakers

Stoner, Michael: Making a Difference Online: What Really Matters to Potential Donors

SupportingAdvancement.com: Survey Results: What are you doing with Web 2.0? New

Target Analysis Group: 2006 Online Giving Benchmarking Analysis (free registration required)

TechSoup and One/Northwest: Online Donations: Sorting Out the Chaos

Warwick, Hart, Allen: Fundraising on the Internet

Weiner, Robert: Online Donations Checklist (requires Acrobat Reader)

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Online Privacy

Customer Respect Group: Online Privacy - Best Practice Pays

The Direct Marketing Association: How to Construct Your Privacy Policy (includes a privacy policy generator)

AB 68, California Online Privacy Protection Act of 2003 (requires a posted privacy policy on web sites that collect personally identifiable information from California residents) (requires Acrobat Reader)

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Spam

Brown, Alexandria: 20 Words That Kill - At Least When It Comes to Spam Filters

Center for Democracy and Technology Research Report: Why Am I Getting All This Spam?

The Direct Marketing Association: CAN-SPAM summary and FAQ (archived version - may be slow to load, requires Acrobat Reader)

Email Tools: How To Get Off An Email Blacklist

Guidestar: What Nonprofits Need to Know about CAN-SPAM

Lucid Images: Stop Spam Harvesting

Nonprofit Navigator: CAN-SPAM Act Could Affect Charities

Philanthropy News Network: Are Nonprofits Immune to the CAN-SPAM Act

Rimmer, Steven: Death to Spam - A Guide To Dealing With Unwanted E-Mail

Schwartz, Nancy: Avoiding Filters - 11 Tips for E-Newsletter Success

SpamLinks: Everything You Didn't Want to Have to Know About Spam

St Sauver, Joe: Winning the War on Spam

Summary of State Anti-Spam Laws

TechSoup: CAN-SPAM Legislation's Impact on Nonprofits

Templeton, Brad: Origin of the term "spam" to mean email abuse

TidBits: Spam Filtering – Killing the Killer App

Web Marketing Today: 20 Ways Opt-in E-Mailers Can Outsmart Spam Filters

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Planning for Technology

Benton Foundation: Technology Literacy Benchmarks (requires Acrobat Reader)

CompuMentor: Restoring IT Infrastructure - A Manual for Disaster Recovery (requires Acrobat Reader)

Nonprofit Coordinating Committee of New York: Disaster Planning, Emergency Preparedness & Business Continuity

Nonprofit Times: Making Technology Work For, Not Against You

NPower: Selecting the Right Technology Vendor

TechSoup Technology Planning Resources

TechAtlas

Description of TechAtlas from TechSoup

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Other Useful Resources

Capaciteria Links to peer-reviewed capacity resources, including technology, fundraising, legal, accounting, communications, HR, and volunteer management.

Charity Village An extensive array of nonprofit resources.

Consultant Resources Resources for nonprofit consultants, from a presentation at NTEN's 2008 Nonprofit Technology Conference. (requires Acrobat Reader) New

FUNDSVCS.org A listserve for Development Services professionals, where a variety of back-office issues are discussed. Typical topics include IRS regulations, records management, policies, and systems. It also offers a file sharing area for exchanging manuals, policies, forms, etc.

The Chronicle of Philanthropy's Technology Guide

Innovation Network's Assessment and Evaluation Tools

Nonprofit FAQ From the Internet Nonprofit Center and Idealist.org, an extensive collection of answers to questions on organization, management, regulation, development, and a variety of other issues.

Nonprofit Good Practice Guide Information on evaluation, advocacy, fundraising, governance, management, technology, and more.

R I Arlington Information on Advancement Services, systems, job postings, and survey results.

SOFII: The Showcase of Fundraising Innovation and Inspiration Described as "a comprehensive, easily accessible archive of the best fundraising creativity from around the world." (free registration required) New

SupportingAdvancement Links to a wide variety of Development Services resources, including a collection of job descriptions.

Third Sector New England: Information Technology Resources for Nonprofit Organizations Links to resources to help nonprofit executives, managers, staff and “accidental techies” use technology effectively.



 
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Copyright © 2002 Robert L. Weiner