NTEN is building a toolkit and instructional guides to help nonprofits understand and use social media. They describe the project as follows:
The We Are Media Project is a community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world.
Curated by NTEN, the community will work in a networked way to help identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to be the media. The community will help identify and point to the best how-to guides and useful resources that cover all aspects of creating, aggregating, and distributing social media. The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools.
Beth Kanter is helping manage the project (she’s described as Community Evangelist and Network Weaver).
Further information, as well as the project’s discussion forum and wiki, are at http://www.wearemedia.org/