I've already mentioned Beth Kanter's extensive discussion of Twestival, an attempt to raise $500,000 for the group charity:water using Twitter. Beth titled her post Are Fundraising Groundswells A Massive Opportunity or Distraction for Nonprofit Organizations? and didn't reach a conclusion either … [Read more...]
Archives for February 2009
Twestival: Trying to raise $500,000 through Twitter
Beth Kanter wrote an extensive, thoughtful account of the upcoming Twestival event, which aims to raise $500,000 for the group charity:water. As a fundraising operations geek, I wonder how this works on the back end. Will the Twestival organizers send tax receipts to the donors, or will that … [Read more...]
Fundraising in a Bad Economy
The Association of Fundraising Professionals has posted A Survival Kit for Fundraising in a Bad Economy, which includes links to dozens of articles. Titles include "Direct Response: Ways to Cut Costs, Not Returns," "Face the Economy With Sharpened Focus, Solid Strategy," … [Read more...]
Advice on Pulling Out of the Economic Nosedive
NetworkforGood's Katya Andresen's blog, Nonprofit Marketing, offers nonprofits 5 suggestions for surviving the economic downturn. She advises organizations to: Give donors what they want: To feel good. To hear from people they know. Tangibility. read more … [Read more...]
MarketingProfs Free Virtual Conference
MarketingProfs, an online marketing resource center, is presenting a free virtual conference on online marketing. Many of their offerings require a paid membership, but this one is gratis. While it appears to be aimed at businesses (the tracks are called Business to Business and Business to … [Read more...]
Social Media and College Admissions
The University of Massachusetts Dartmouth has just published Social Media and College Admissions: The First Longitudinal Study by Eric Mattson and Nora Ganim Barnes, Ph.D. The study compares adoption of social media between 2007 and 2008 by the admissions offices of all four-year accredited … [Read more...]