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Analysis of the CASE Online Fundraising Survey

September 17, 2009 by Robert Leave a Comment

Steve MacLaughlin at Blackbaud has written an analysis of the CASE Online Fundraising Survey.  No surprise — he focuses on the high number of responses that said they "don’t know" or "don’t measure"  and cites the maxim "If you can’t measure it, then you can’t manage it."  His analysis is at http://forums.blackbaud.com/blogs/connections/archive/2009/09/17/online-giving-trends-in-higher-education.aspx

 

Robert

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  • Home
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    • Testimonials
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    • Services
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  • Contact