NTEN’s latest newsletter is all about fundraising. The stories included Rapid Donor Cultivation: Getting the First Online Gift Faster from Jeff Patrick and Jenny Feinberg. It describes the results of an email marketing and solicitation series created for the International Fund for Animal Welfare. The campaign "reduced the time to the first gift, increased the number of subscribers who give, and — in initial estimates — increased the lifetime value of new subscribers." (The article covers the same ground as a subscriber-only article from the Sept.
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