It’s been three years since CASE last ran its survey on online fundraising. We’re in the planning stages to launch an updated survey early next year. Prior versions focused primarily on email appeals. This time we’re planning a broader look at how CASE member institutions are raising money online. Are there questions you would you like to see addressed? If so, leave a comment below.
Robert
How many schools track metrics on alumni affairs work and what kind of correlations do they see between alumni engagement, alumni leadership, and giving?
Are volunteer leaders “strongly urged” to give as part of their commitment? If so, has it resulted in more loyal volunteers or significantly more giving overall?
What are the ‘standard’ requests for online giving? Many institutions use radio buttons to make suggested dollar amount requests online – what ranges are people using and how effective have the ask amounts been? Is there a ‘too high’ or ‘too low’ range that organizations can/should avoid?
I’m also curious what the impact of using Social Networking sites (Facebook, etc.) to solicit gifts and involvement has been…
I echo Josh T. We’d like to know which web 2.0 sites people are using (facebook, linkedin, myspace) to 1) support project-driven fund-raising; 2) create donor communities or support donor recognition societies; 3) alert various constituencies to organizational news.
How many universities/colleges/schools are using “Give Now” or similar buttons on every page of their website, and how is it working for them (has online giving increased — how much — since they introduced the buttons?)?
How many institutions offer an electronic funds transfer option on their websites?
Regardless of segments, what e-blast asks tend to bring in the greatest number of gifts: holiday-related or yearend-related?
What are the different approaches in e-solicitations (text, powerpoint files, videos)? And is there data on which one is more effective?
What is the national average for 1) individual hits, 2) completes, 3) % participation, 4) average gift?
How many institutions are using text messaging as well?
When it comes to segments (both age and degree – fine arts v. computer science), how are people reacting to multiple email solicitations in short periods of time?