Everywun Wants Your Clicks

The San Francisco Chronicle published an article about everywun.com, a new click-to-give site. The article makes this sound like a new idea, but The Hunger Site (and their later projects for breast cancer, children’s health, literacy, rain forest protection, and animal rescue) has been doing this since 1999. The Hunger Site started out as a pure click-to-give site (for every click a corporate sponsor makes a set donation), but diversified its fundraising techniques after the last economic downturn. I’m skeptical about whether a pure click-to-give site can succeed, especially in this economy. I hope they’ll prove me wrong.