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Using Humiliation to Fundraise

February 20, 2009 by Robert

Trend or coincidence? Twice in the past week I’ve come across online fundraising campaigns in which the fundraiser promises to do something embarrassing when the goal is met.

Last week, Holly Ross, NTEN’s Executive Director, posted a video appeal for her attempt to raise $10,000 for scholarships to the upcoming Nonprofit Technology Conference. If she meets her goal, donors will get to vote on whether she remakes BeyoncĂ©’s “Single Ladies (Put a Ring on It)” video, eats a “bacon explosion,” or plays her college marching band trombone in San Francisco’s Union Square (I think she’s hoping voters will choose the bacon). You can watch her hilarious video appeal at http://nten.org/scholarship.

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Robert

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  • Home
  • Clients
  • About
    • Testimonials
    • Articles by Robert Weiner
    • Presentations by Robert Weiner
    • Services
      • Staffing
      • On-Call Advice
  • Contact