Care2’s Allyson Kapin just published an analysis of Convio’s online fundraising study (which I mentioned earlier this week). She interviewed me, so of course I think the article is good. But in particular, check out the advice from online marketing consultant Katy O’Neal about how nonprofits should focus their marketing and engagement efforts. The analysis is posted at http://www.frogloop.com/conviostudy
Robert
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