Blackbaud has released a summary of early results from its analysis of 2008 online giving trends. The results come from 2,000 nonprofits using Blackbaud’s online fundraising tools. They’ve found:
- Steady growth throughout the year. There was a slight decrease in online giving during the third quarter but online giving rebounded in the fourth quarter.
- An average online gift of $152.12, although organizations focused on event-based and peer-to-peer online fundraising had lower average gift amounts.
- Consistent with prior years, December online giving in the last month of 2008 quadrupled in size compared to prior months. The average online gift for the organizations studied increased to $248.82 in December.
The summary, including thoughts on what worked, is posted at: http://forums.blackbaud.com/blogs/connections/archive/2009/01/05/2008-online-giving-trends.aspx