Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio’s nonprofit clients from January 1, 2008 to December 31, 2008.
The study reports:
- Positive year-over-year growth in all of the key areas of online success. Compared to 2007, results for online fundraising were up 14 percent, email file growth was up 28 percent, and Web site traffic was up 20 percent.
- The average gift amount was unchanged at many organizations, with the average gift hovering around $67.50 in 2007 and 2008.