SupportingAdvancement.com has published the results of their 2008 survey on how nonprofits are handling corporate matching gifts. The responses came primarily from post-secondary schools, but also included elementary schools, healthcare, museums, gardens, performing arts, and service organizations. The findings included:
- Although 99% of respondents accept matching gifts, only 67% actively ask individual donors to request matching gifts.
- 29% of respondents reported raising over $250,000 in matching gift income in 2008. 63% raised over $50,000.
- 87% of respondents said matching gifts accounted for less than 10% of their gift income last year. 6% reported that matching gifts provided 10 – 20% of their gift income and a handful reported over 20%.
- Nearly 50% reported that their matching gift income has increased over the past 3 years. Only 2.4% reported a decrease.
- Only 24% of respondents said they have employment information on at least 50% of their constituents. The most effective methods for gathering employment data (cited by at least 30% of respondents) were alumni directory surveys, collecting business cards at events, individual surveys (follow-ups to address changes, etc.), phonathon staff asking for employment information, and an information update form or similar mechanisms on the web site.
- 72% said they include matching gifts when calculating donor recognition in gift clubs or other donor recognition levels. 65% include matching monies when calculating corporate recognition levels.
- 51% send a postcard, letter, or email to the individual telling them when the corporate matching gift arrived.
The full survey results are at http://www.supportingadvancement.com/potpourri/surveys/matching_gifts_practices/matching_gifts_practices_results_2008.htm
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