Every day it seems like there’s a new article on how nonprofits and businesses can use Twitter for engagement, activism, marketing, and fundraising. Today’s entry comes from the Chronicle of Philanthropy, which published When Characters Count: Advice for Charities on Making the Most of Twitter. Their recommendations include:
- Do some casual research to learn if people who care about your cause are talking about it on the site.
- Find out what people are saying about your charity, and what information they’re looking for.
- Inject some personality into your messages.
- Be professional.
- Engage with users.